Our vision is a world where people can do good while being well, and be well by doing good. 

Career & Business Coaching that puts global impact and mental wellbeing first.

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Hi, I'm Dina! 
My personal mission is to empower people to be their best selves, so we can all have more impact.

I am career coach and former product leader within HealthTech. I help ambitious mission-driven professionals build impactful and sustainable careers in tech.

Book a free coaching session

I take a design thinking approach to coaching, focusing on empathy, curiosity and experimentation.

My coaching style encourages questioning, exploration, reflection, and experimentation. I use active listening and powerful questioning to help the coachee uncover the solutions that best suit their situation. I believe in the coachee’s ability to solve their own problems and strive to support them on their journey to do so.

I believe that having a purpose-driven life while looking after your mental wellbeing are the keys to having a successful career where you can be sustainably passionate - growing and positively contributing to the world.

Throughout my work in various start-ups leading product teams, I have come to recognise the importance of providing coaching to employees, founders, and leaders as they go through the various growth stages of start-ups and as their roles and responsibilities evolve.

This knowledge, combined with my own experience of making a career switch from civil and environmental engineering to HealthTech, helps me provide coaching to students and early career individuals in making the tough decisions when it comes to choosing a major, finding their first job, and iterating on their career journey.

I've supported clients through negotiating promotions, successfully pivoting to impactful careers, quitting intentionally, landing better suited jobs for them, launching mission-driven non-profits, and profitable businesses.

Born in Canada, grew up in Jordan, studied in the US and  built a career in the UK, I also know what it's like moving cities, building career capital as an expat, navigating visa situations and simply building a community away from home. I support coachees going through similar transitions.

I enjoy being a big-picture thinker and a detail-oriented problem solver, and I will use my empathy to coach you in building a sustainable career that works for you.

I am here to help you launch, optimise, and grow your career! 


  • BS and MS in engineering from Stanford University
  • Coaching training @ the University of Cambridge
  • Completed the Designing your Life course by Bill Burnet and Dave Evans

Professional memberships

  • Member of the International Coaching Federation
  • Associate member of the Institute of Coaching @ Harvard Mclean
Your career,

I will be candid and direct.


I will hold you accountable.


I communicate with care and compassion.


I will continue to learn and grow and coach my clients into a growth mindset.


I will listen deeply and support you.


I advocate for diversity and inclusion and encourage others to do the same.