We help ambitious mission-driven professionals build impactful and sustainable careers

We transform individuals from passive passengers into active drivers of their own career so that they can have more fulfilling lives.

Book a free coaching session
We're here to help you find your sweet spot - ikagai in Japanese.
3 Simple Steps

Let us help you product manage your career.

Step 1: Book a free coaching session

First, we get to know each other and I'll introduce you to coaching and understand your needs.

Step 2: Start your coaching journey

Once we agree on the logistics to suit your needs, coaching will be your time to think, hear your thoughts in a space just for you, and create actions and build momentum so you can see measurable change.

Step 3: Build a meaningful career

With coaching, you will start integrating your aha-moments and iterating on your career until it starts working for you, so that you can be fulfilled on your day-to-day life.

Book a free coaching session


happy clients

£300,000 +

Of salaries negotiated by clients
as a result of coaching

£3 ,000,000

raised by CLIENTS for impactful businesses & Non-profits

Trained Career Coach & Former Product Director within mental health tech

Nobody should feel that they don't have a choice.

My personal mission is to empower as many people to be their best selves, so that we can together have more impact. I do this by coaching people to live up to their potential, pursue a life of meaning and purpose, and live life according to their values. 

  • BS, MS in engineering @ Stanford University
  • Coaching training @ University of Cambridge
  • Member of the International Coaching Federation
  • Associate Member of the Institute of Coaching @ Harvard McLean
  • Completed the Designing your Life training by Bill Burnett and Dave Evans
  • Ex Director of Product @ a public company transforming mental health-care, building the tech team to up to 30 employees and through an IPO 
  • Endorsed by Tech Nation in the UK as Exceptional Talent
  • Grew up in Jordan, studied in California, and built my professional career in London and San Francisco
  • Coached ambitious and impact-driven professionals around the world

Our vision is a world where people can do good while being well, and be well by doing good. A world where we can be passionate about sustainability, and sustainably passionate.

Career momentum guaranteed

Say goodbye to being stuck and start building momentum to move forward

Regular check-ins to ensure growth and progress

We guarantee that our clients are 100% satisfied before continuing on in the coaching journey

Customized payment plan that works for you

Bespoke payment plans and support based on your goals and needs

Join the success of other impact driven, ambitious professionals

We're building a curated community to help you connect with others on a similar journey - whether it's navigating your next job, career change, promotion or company launch.
apply to join an impact driven tech community

From Major Confusions, to Career Clarity

No one should feel alone navigating their career.

CEO, Ex-Engineer

I hated my job in advertising and felt bored and jaded. I didn't know where I was stuck. After speaking to a few coaches, I decided to work with Dina because she's a great listener, structured and felt invested in my outcomes. Throughout the coaching, I realized that I have a choice and that there is always a choice. I built a concrete plan and I can say now after 8 months, I managed to achieve the plan and I'm running a profitable and sustainable business in the EdTech space.

Data scientist

Before I discovered Major Confusions, I knew I wanted to get into tech and have an impact but I had no idea where to start.I felt that I was slowly losing myself in a career that was draining my energy. After iterations and creatively thinking about my career with Dina, I decided to pursue a data science bootcamp and I'm now a data scientist in a mission-driven company doing what I love for something I care about.

Marketing Manager

I was over performing in a role where I was underpaid and it felt like a dead end. My friend recommended Dina and I decided to give coaching a go. Throughout the coaching, I realized that I was wrongly positioned in my company with the wrong job-title. We created a plan and I got coached to confront the situation. I now earn 50% more than I did before, and on the right career track to allow me to fulfil my potential. Can't recommend this coaching more.